- Career Center
|Health Preference Research|
Health preference research (HPR) is dedicated to understanding the value of health and health-related goods and services. The mantra in HPR is, “Choice defines value.” With a better understanding of what patients want, providers, regulators, and policymakers can better meet the patient’s needs. For this, researchers commonly design and conduct studies such as discrete choice experiments (DCEs), a survey method that quantitatively measures what people want. Unlike in ordinary consumption, choices regarding health are often difficult to observe, are infrequently made, and entail complex and challenging tradeoffs (e.g., the quality vs. quantity of life). In DCEs, participants are asked to choose between discrete alternatives based on their preferences and the attributes of each alternative.
This SIG provides a platform for professional interaction between health preference researchers as well as students and new investigators interested in this field. It collaborates with existing HPR groups, particularly with the International Academy of Health Preference Research (IAHPR), an established specialist group of HPR researchers. Our field is broad, extending from methodological issues regarding the experimental design and analysis of preference evidence to the application of preference evidence (e.g., quality-adjusted life years, value of a statistical life, willingness-to-pay) for regulatory, clinical and individual decision-making. One of our fundamental questions is how attributes of health interventions (e.g., HIV testing services) may influence their demand within target populations, which is critical for the advancement of public health and safety.
Our Aim: to improve decisions about health and healthcare throughout the world by developing, promoting, and supporting health preference research with the widest possible applicability across low- and high-income settings.
Our objectives include:
As a start, to achieve the objectives above, our activities will include:
These activities can evolve as useful.