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June 25, 2012
Biopharmaceutical Pricing and Market Access Strategy Programme: University of Cambridge
Location: Cambridge, England, UK
Date: June 25 to 29, 2012
The aim of this course is to provide pharma executives with a detailed understanding of and a practical introduction to the complex discipline of pricing and market access strategy. The course will demonstrate how an informed and strategic approach can help not only to capture a higher proportion of the value of a biopharmaceutical product but also to increase the overall intrinsic value of a novel drug.
What will be taught?
Participants in this programme will:
Understand the foundations of value based pricing Learn how pricing strategy integrates with the overall product strategy in creating and capturing the value of an innovation Appreciate how health economics and outcomes research can support and complement the deployment of a pricing strategy Build a toolkit to develop and sustain the value of a product Learn specific techniques to communicate the value of a new product Formulate best practice in the field of biopharmaceutical pricing
Further details can be found on the course website.
For more information please contact:
Dr Linda Allan: lma31@cam.ac.uk
Ms Bami Oshinowo: boshinowo@pricespective.com
